Australia Newz

Attack of the clones: how Aldi gets away with mimicking big brands

Attack of the clones: how Aldi gets away with mimicking big brands



2018-07-22T02:00:01+0000

How does Aldi escape legal liability while piggybacking on established brands? The Federal Court of Australia has answered that question in recent cases.

Supermarket giant Aldi operates unashamedly under the slogan "Like Brands. Only Cheaper." How does it mimic big brands without getting into legal strife?



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